Chapter 646: Chapter 283: Playing Hide-and-Seek with the Four of Them
Liang Feng glanced at Zhang Jingdong with a mix of embarrassment, happiness, and slight annoyance: "Hmph... I just can’t beat this guy, he always takes advantage of me, this time... annoying!"
Zhang Jingdong laughed heartily for a while, then he started telling them the story of "Four Snow Whites and a Prince."
"Congratulations, Host! You’ve successfully made a creative connection with the four target individuals, reward: 20 million yuan!"
...
Even though Zhang Jingdong lectured until past 3 a.m. last night, because there was business today, everyone was up by 8 a.m.
Behind the curtains on the second floor, Zhang Jingdong led them through a half-hour morning self-study, followed by breakfast together.
By almost 9 a.m., Liang Feng drove everyone to Shu Ran’s house.
Then Shu Ran drove Lin Xiran to school.
Meanwhile, Zhang Jingdong drove Lin Xirui’s Porsche 911 and took her to the fashion company.
Now, everyone in the company was tired yet happy, and everyone looked at Zhang Jingdong with admiration.
Especially Zhao Ziqiu, her gaze at Zhang Jingdong was almost dripping with affection.
Zhang Jingdong knew the appetite treatment for her was almost done, and he felt a secret joy inside.
Arriving at the office, Zhang Jingdong took a look at the current data.
Even though he was somewhat prepared, he was still genuinely shocked!
Just yesterday, they sold 170,000 pieces of clothing!
Among them, 80,000 were sold online, and 90,000 offline!
Click click, the celebrity’s ability to drive sales these days is truly impressive!
Primarily because these clothes really match Xiao Fei’s temperament.
Zhang Jingdong thought for a moment, then used the internal phone to call Lin Xirui: "Gather everyone for a meeting."
"Okay."
Shortly, he arrived at the large conference room.
At this moment, besides Lin Xirui and Li Nian, there were also newly recruited people from various departments.
Zhang Jingdong glanced around and then said, "We might have achieved a great start, but it’s not yet the time to celebrate with champagne."
"This is just the beginning, and we can’t get complacent because our products are selling well for now."
"What I want to say to everyone is that our clothes might only sell well for half a month at most, and soon counterfeits will appear, so while we continue to sell products, we must quickly design and produce new hits."
"There’s a saying: ’Fix the roof while the weather is fine, not when it’s raining.’ The better our company’s development, the more we must be vigilant, understand?"
Zhang Jingdong’s words once again showcased his foresight, making Lin Xirui and the others nod in agreement.
Next, Zhang Jingdong carefully detailed the points each department needed to focus on, then concluded the meeting.
Zhang Jingdong once again left Lin Xirui, but this time he didn’t take her to her or his own office, instead, he did it right in the open office.
Lin Xirui was wary he might act inappropriately here, so she deliberately sat across from him.
Zhang Jingdong ignored this, seriously saying, "Next, we have to think about a very important issue, an issue concerning how far our company can ultimately go."
Seeing Zhang Jingdong being so uncharacteristically serious, Lin Xirui also responded with equal seriousness: "What issue?"
"Which company should our company benchmark against? Or in other words, what path should our company take in the future?"
Upon hearing this, Lin Xirui’s brows knit with a slight frown.
She had pondered this question as well but could never come up with a perfect answer.
Because as it stands, there isn’t a top domestic fashion company they can reference.
In sports, Nike and Adidas are the shining stars abroad, and in fashion, it’s a blooming field mostly dominated by foreign fashion companies.
For a while, Lin Xirui laughed self-deprecatingly: "I... I haven’t reached that level yet, so... I haven’t thought this through yet..."
Saying this, she suddenly recalled something and said, "But you must have an idea already, right? Tell me about it?"
Zhang Jingdong, slightly smug, said, "Of course I have an idea, but if you want to hear it, you should show some sincerity, right?"
A trace of allure flashed in Lin Xirui’s eyes: "As long as your idea is impressive and surprises me, I’ll give you a surprise."
"A surprise?" Zhang Jingdong’s heart skipped: "Alright, since you said so, I’ll give you a hint, and then you can think about how to proceed."
At this point, Zhang Jingdong closed his laptop: "I have two keywords to share."
"The first keyword is Huaxia, which we’ll use to cast dust in the eyes of foreign brands like Nike and Adidas."
"The second keyword is Sports + Fashion. In my opinion, it’s getting tough to break into the pure sportswear path, and no matter how we do it, we can’t outperform Li Ning and Anta, nor can we compete with pure fashion brands along the fashion route."
"So we can open a completely new path, which is Sports + Fashion."
Upon hearing the first keyword, Lin Xiran was somewhat enlightened, and when she heard the latter part, it suddenly clicked for her.
Seeing the surprise in her eyes, Zhang Jingdong continued, "All the hit businesses initially started as solutions to a consumer pain point."
"When I was in high school, I once went to buy sportswear and realized those sports outfits were immensely unappealing. I wondered if we could make sportswear more attractive and fashionable."
"However, even until now, I’ve found those sports clothes on the market are still unattractive, so this is definitely a golden opportunity for us."
Lin Xirui nodded thoughtfully: "I noticed that too... I think we should give it a try!"
Glancing at Lin Xirui’s earlobe, Zhang Jingdong asked, "So, did my idea surprise you?"