Wang Wangwang Pet Supplies Company Headquarters.
Since signing the advertising contract with Xihong Zoo, Wang Yujiao had been filled with anxiety.
As a startup company, 5 million yuan in advertising expenses was almost their entire year's net profit.
With such a large capital investment, if the final advertisement did not achieve the sensational effect of the Jiang Tuan delivery advertisement, it would be very difficult to recover the advertising costs.
It was in this state of unease that she finally received the sample video sent by Yang Lin.
She had expected a short advertisement of ten to twenty seconds, so she didn't pay much attention.
It wasn't until she clicked to receive it that she realized something was amiss.
"1 gigabyte? Did Director Yang send the wrong file? How could it be so large?"
With a hint of doubt, she quickly asked Yang Lin.
But Yang Lin's reply confused her even more.
"No mistake, this is the video. Please take a look."
"Is it really not wrong?"
Despite her disbelief, Wang Yujiao still downloaded the entire video.
After the video finally finished downloading, she clicked the play button.
As the video played, the expression on her face gradually became strange.
After this 15-minute advertisement ended, her eyes were already red.
She couldn't help it; the content of the video was too much for her to bear.
Especially for someone like her who already owned pets, she felt a deep sense of empathy.
What amazed her even more was how their brand was incorporated into this advertisement.
Although there were only shots of dogs eating dog food at the beginning and end of the video.
These two shots perfectly created a sense of beginning and end.
It took more than ten minutes for the impact of the advertisement to slowly subside.
After her emotions calmed down, Wang Yujiao immediately transferred the remaining payment.
Then, she logged into the social media accounts of Wang Wangwang Company on various platforms. Before long, this unusually long advertisement was uploaded to all major platforms.
When the advertisement was first uploaded, not many people noticed it, as Wang Wangwang Company was just a small company with only a few thousand followers.
However, soon this special advertisement was noticed by a pet blogger with millions of followers.
Just like Wang Yujiao's first impression of the advertisement, this pet blogger was deeply moved by the content after watching it.
She immediately reposted the advertisement.
And after she reposted it, more and more netizens noticed this advertisement.
Coupled with the familiar dogs appearing in the advertisement, it took less than half a day for the advertisement to go viral across the internet.
Netizens quickly recognized that this advertisement was filmed at Xihong Zoo.
"Wow! It's out so soon?"
"I was just searching for the sequel to the video, and now I can see it so quickly."
"Isn't the progress bar a bit off? Why is it 15 minutes?"
"That's right, it was filmed by the director and them. There's even the Xihong Zoo 'Shidifu' logo at the beginning."
"So it really is pet supplies. It seems we were overthinking it."
...
After their surprise, netizens began to watch the full video.
However, as they watched, the number of bullet comments on the screen increased.
"Is this really an advertisement?"
"Question mark plus one. Are you sure it's not a short film?"
"Tight plot, dramatic storyline, no boring moments."
"Is this Golden Retriever undergoing a trial? Why does it encounter all sorts of animals along the way?"
"This isn't a Golden Retriever, it's Tang Sanzang, but it's really well made."
"I was moved by an advertisement."
"So pets really do try their best to find their owners after getting lost."
"What kind of divine advertisement is this? All the animals in it have excellent acting skills, especially the Paw Patrol. I almost didn't recognize them."
"I didn't expect the first good movie I've seen this year to be an advertisement. If all advertisements could be made like this in the future, then I suggest not interleaving dramas with advertisements."
"If advertisements were like this, I'd be willing to wait. I'd go to the restroom only when the main movie starts."
.....
As netizens continued to leave positive reviews, the brands involved in the advertisement gradually became known to the public.
Especially after one attentive netizen revealed a small detail.
"I don't know if everyone noticed, but the dog at the beginning of the advertisement was eating this brand of dog food."
"Half a year later, when the dog found its way home, it was still eating this dog food. I noticed a detail: when the owner poured the dog food for it, the dog bowl was clean, and the production date on the dog food bag was six months later."
"This indicates that during the half a year the dog was lost, the owner bought a new bag of dog food periodically, always waiting for the dog's return. The owner didn't give up on it and was always waiting for the dog to come back."
With the disclosure of this detail, the netizens, who were already deeply moved, could no longer hold back their tears.
"I thought it was the dog's loyalty, but it turned out to be a mutual pursuit."
"The dog didn't forget its owner, and its owner didn't forget it either."
"My goodness, the details are excellent. It's worthy of Xihong Zoo to consider such details."
"Director Yang has a good heart. He can make an advertisement so touching. Although I don't have a dog at home, I've decided to buy a few bags of this brand of dog food."
"This reminds me of the local dog we used to have. My dad thought it was dirty and took it dozens of kilometers away on a motorcycle to abandon it. Two months later, I passed by there, and it was still there. It ran over the moment it saw me."
"Can you believe it? The dog I lost while traveling two years ago suddenly appeared at my doorstep during Chinese New Year. I was stunned."
......
In just one day, this advertisement video, like a dark horse, surged to the top of the trending lists on various video websites.
The cumulative playback volume that day exceeded 2 billion.
As the biggest beneficiary, the number of followers on the social media platforms of Wang Wangwang Pet Supplies Company increased at an unprecedented rate, as did the sales volume of its online store.
From a small startup company to a nationally renowned pet brand, they achieved this in just one day.
Of course, Xihong Zoo's advertising business also made a name for itself. After Wang Wangwang's advertisement became popular, the phone in Yang Lin's office never stopped ringing.
Invitations for various brand endorsements and advertisement shootings poured in like snowflakes.