"Grandma, it's fine. This recipe isn't unique to us; I saw it in a book."
"Besides, milk tea appeared many years ago and isn't exclusive to us."
Hong Kong and Taiwan are likely in a boom period for milk tea.
In just a few more years, it will spread to the mainland, and milk tea will become immensely popular.
She wants to capture a part of this market early on.
Upon hearing her granddaughter's words, Grandma Su's spirits immediately drooped.
Seeing that the old lady was disheartened, Su Xiaotian smiled and said, "Grandma, take your time researching. Perhaps you can create our own unique flavor."
"Then, we can register a trademark, and it will be exclusive."
Grandma Su nodded repeatedly, "Xiaotian, you're right."
Speaking of trademark registration, Su Xiaotian suddenly remembered that the brands Luxiangxiang, Yikouxiang, and Nanling Village had not yet been registered.
She needed to have Fourth Brother handle this matter soon and get them registered.
At this time, people generally lacked the concept of trademark registration. How could she have forgotten something so important?
The first milk tea shop of the Su family opened a month later.
The location was not in the university town's food court, but directly in the food court that Su Xiao Si had opened on the pedestrian street.
On the opening day, milk tea sales were not very good.
After all, many people had little awareness of this new beverage.
Grandma Su, seeing the poor milk tea sales, became anxious.
"Xiao Si, did you open it in the wrong place? Why aren't these young girls drinking milk tea?"
A moment later, Grandma Su anxiously asked again, "Is our milk tea priced too high?"
The price was comparable to a bowl of noodles. Who would be willing to spend so much money on something that doesn't fill you up?
"Grandma, it's like this on the first day. It will definitely get better later."
For just one milk tea shop, advertising wasn't even cost-effective, which was quite troublesome.
However, Su Xiaotian felt that producing powdered milk tea was not ideal.
After all, as people who know, that kind of milk tea has neither milk nor tea; it's just called milk tea.
For so many years, Grandma Su had always listened to Su Xiaotian. Since Su Xiaotian said the business would be good, Grandma Su believed her.
However, the milk tea business was still not good on the second day.
Grandma Su grew anxious, almost to the point of going directly to Su Xiaotian's office to inquire about the situation.
But considering her granddaughter's busy work schedule, she couldn't go and trouble her, so she could only be patient.
Su Xiaotian had clearly anticipated this problem. She felt it was related to insufficient promotion efforts.
To change this situation, a major promotional campaign was needed.
The timing wasn't right for the past two days; promotional activities were best suited for the weekend.
Su Xiaotian used her after-work time to write a promotional plan.
The next day, Su Xiaotian arranged to meet Su Xiao Si.
"Fourth Brother, I've written a promotional plan. Do you think it's feasible?"
After meeting, Su Xiaotian didn't waste time and got straight to the point.
Su Xiao Si didn't pay much attention to the milk tea business.
After all, the milk tea business was just one of his many business ventures.
Although it was profitable, it wasn't enough to warrant his full attention.
"Xiaotian, just wait a few more days. The business will definitely pick up. Why go to all this trouble?"
Su Xiaotian smiled, "It's just that Grandma is always worried about the milk tea business not doing well."
Su Xiao Si: "..."
How old was the old lady, and her competitive spirit was still so strong?
However, since it was the old lady's concern, he had to take it seriously.
Su Xiao Si took the few pages Su Xiaotian handed him and patiently began to read.
After reading, Su Xiao Si found it feasible and the cost was not high.
"Then we'll proceed with the promotion in this manner."
Su Xiaotian knew that placing the milk tea shop in the food court wasn't very suitable. It would be best to have a standalone store.
However, currently, the issues with disposable paper cups and disposable plastic cups had not been resolved, so dine-in was the only option, and the investment for a standalone store would be too large.
Therefore, they had to rely on the food court.
"Fourth Brother, for the milk tea shop to develop, we still need to solve the cup problem."
Su Xiao Si didn't have many ideas about this.
After all, in people's conventional thinking, whether it's food or drink, it's meant to be consumed at a table.
There wasn't much difference between paper cups, ceramic cups, or glass cups.
Su Xiaotian could tell at a glance that Su Xiao Si wasn't taking this matter to heart at all.
"Fourth Brother, think about it. If people drink milk tea in the food court, firstly, it wastes their time, and secondly, our tables won't be enough. But if we had disposable cups for takeout, the problem would be easily solved."
Su Xiao Si looked at Su Xiaotian, intending to hear her continue.
"If eighty percent of the people who buy milk tea choose to take it outside and drink it while shopping, how much will our profit increase?"
After Su Xiaotian finished speaking, Su Xiao Si immediately had a different reaction.
Indeed!
Convenient to carry outside, to drink while shopping, without affecting shopping time, and it would also solve the problem of insufficient space in the food court.
It was estimated that the customer base would increase significantly. If the pedestrian street food court currently sold only two hundred cups of milk tea daily, it could reach five hundred cups, making the profit increasingly high.
"Xiaotian, you're a genius. I understand!" Su Xiao Si said ingratiatingly, "It's all my fault, Fourth Brother. I'll contact them immediately and try to resolve this issue as soon as possible."
Su Xiao Si was only interested in making money. He had absolute confidence in any industry that could generate profit.
The reason Su Xiaotian proposed this idea was primarily based on her understanding that disposable paper cups had already appeared at the beginning of the century.
However, it seemed that domestic production had not yet begun.
It would take more than ten years for disposable paper cups to be widely used in China.
But with the current technological capabilities for plastic cups, production shouldn't be too difficult.
The processing technology for beverage bottles was much more complex than for paper cups.
However, the production line might need to be modified.
Furthermore, if processing plants didn't see the benefits, they might not be willing to undertake this task.
"Fourth Brother, I have high hopes for you!"
Su Xiaotian's smiling face made Su Xiao Si instantly feel that this task wouldn't be easy.
But no difficulty could stop Su Xiao Si's pursuit of profit.
Su Xiao Si left with great enthusiasm and went directly to several factories to inquire about the matter.
As expected, they all refused.
Su Xiao Si then found someone to specifically inquire if there were any other plastic factories around Beijing.
Surprisingly, Su Xiao Si did find out that there was indeed a plastic processing plant in Beijing that was on the verge of collapse due to a lack of business.
While inquiring about this matter, Su Xiao Si was also busy with the promotional activities for the weekend.