Zhang Yang glanced at Wang Yan and said blandly, "There's a situation. Let's wait until everyone is here to talk about it, regarding the livestreaming platform!
By the way, has the traffic in your livestream room been normal in the past few days?"
"Livestream room traffic? Feels like there's a small problem. The content hasn't really changed, but the data growth has slowed significantly.
Especially the number of viewers at the start of the stream, it's less than half of what it used to be. After the stream today, I was thinking of discussing this with you!" Wang Yan said earnestly.
Hearing this, Zhang Yang's suspicions were once again confirmed.
One account could be a coincidence, but if two accounts are having the same issue, damn it, it's definitely orchestrated by the officials!
"Shit!" Zhang Yang took a deep breath and spat out a curse.
"What's wrong?"
"The platform is intentionally targeting our company's accounts, restricting the traffic to them from the backend!"
Zhang Yang couldn't hold it in until everyone arrived and decided to reveal the general situation in advance.
"I was wondering why the livestream data has been so bad lately; those bastards at the official side! Are they trying to force us to sign a contract with this trick?" Wang Yan's temper flared up instantly.
Zhang Yang: "I've already called the operations manager to lift the traffic restriction on the accounts! He told me it was triggered by an automatic protection mechanism on the platform, not a manual operation!
We'll discuss it when everyone is here and come up with a strategy. We need to adjust our original plan for growing fans through livestreaming!"
After chatting for a while longer, Zhao Bingguang, Meng Fan, and others gradually gathered.
A group of men took their tea table as an impromptu meeting room and sat around. After understanding the main situation, their expressions were somewhat grave.
There's an old saying, "Citizens don't fight officials," but although the platform isn't an official department, it holds the power over the life and death of Zhang Yang's livestream accounts.
Right now, it's a rapid development period for expanding territories, and Zhang Yang doesn't want to miss this opportune time, nor excessively be at others' mercy.
Briefly reiterating the situation, Zhang Yang scanned the group: "That's the situation. What ideas do you all have? Feel free to speak up!
Don't hold back; speak freely! Let's start with President Zhao and go one by one!"
After understanding the entire matter, Zhao Bingguang's face was uncertain. Seeing Zhang Yang asking him to speak, he frowned and pondered for a few seconds before continuing: "Is there a possibility of starting from scratch?
The behavior of the Yingke Platform may seem smart, but it's actually quite disreputable. Based solely on this, I'm not too optimistic about their future development!"
"President Zhao is right. If it doesn't work out, we can just start somewhere else. Damn it, it's only a month's worth of livestreaming results, we can just ditch the account followers if necessary!" Han Qiang concurred.
Zhang Yang shook his head: "Yingke Live is the first mobile livestreaming platform, and it still has a relatively high position in the market. As of now, there's no other platform that can compare with it on mobile!
I've considered this, and it's not suitable. Even if we jump ship and start anew, the fanbase won't remotely match Yingke's scale, and we'll end up at a disadvantage!"
"Boss, you mentioned that the guy behind the scenes scheming against us is named Zhang Xiaoming. Can't we smooth things over by privately giving him some gifts or something to temporarily pacify him?
Anyway, there are so many streamers; it's not like he can't live without us. If we settle things with him, he won't stab us in the back, which could also solve the problem, right?"
Meng Fan then shared his idea.
To be fair, Meng Fan's train of thought was somewhat feasible.
Zhang Yang initially viewed joining Yingke Live as a transitional period. As long as they could last through the year and continue to hone and cultivate dedicated fans during this time, they could seamlessly transition once Kuaishou opened up its livestreaming feature!
First, find a way to appease Zhang Xiaoming who's targeting us, and when the time is right, directly pull out, this seems like a viable approach.
"I think Xiao Meng's idea is workable! Moreover, I feel like our previous focus was a bit off!"
Zhou Chu nodded in agreement while expressing his own thoughts.
"Hmm? What do you mean by that, Brother Zhou?" Zhang Yang pressed further.
Zhou Chu continued, "Our focus during this period's livestreaming has always been on deliberately increasing the number of fans!
Whether it's channeling traffic from the WeChat public account or adding attention through the livestream, that's the content we've been focusing on!
Since you also said that we're only temporarily transitioning here, then this mindset is off!
What we should be considering isn't the number of casual fans, but how many loyal fans will follow us when we really intend to relocate!
Like with the public account, even with over a million fans, only a little more than ten thousand come over when we decide to start streaming, showing that every shift results in a loss of a large number of fans.
So I think cultivating and mastering loyal fans should be our main goal!
What we should be doing isn't channeling traffic to the platform, but figuring out how to turn the traffic obtained from the platform into loyal fans that we can control ourselves!"
Zhou Chu's words struck a chord with Zhang Yang.
Even though he was well-versed with the big picture, he was just a flesh-and-blood human after all and could miss some points, and Zhou Chu's suggestion was a wake-up call for Zhang Yang.
"Old Zhou makes a valid point!" Zhao Bingguang also nodded in agreement.
Following this, other team members gradually expressed their opinions or supplemented their thoughts, or agreed with the opinions that were already put forth, quickly helping Zhang Yang organize a coherent plan from the tangled mess of thoughts.