Chapter 398: Chapter 240 Debut on a New Platform_2
"It’s like a magnified version of the account operation format we’re currently doing! Some streaming wild fishing, some black pit fishing, some teaching fishing techniques, and some waiting at lakes and reservoirs for big catches on the stream!
Utilizing the cognitive advantage of the new platform just emerging, we gather and sign promising fishing streamers and essentially sprawl everyone!"
As he spoke, Zhang Yang waved his big hands, reeling everyone in with his assertiveness that couldn’t be contained.
"The company’s scale is just this big, and our current production capacity has stabilized. Is it necessary to go through the effort of signing so many streamers?"
Old Zhao, after listening to Zhang Yang’s further explanation, still felt a bit confused.
To Old Zhao, this approach is like one of the first people who learned to dig wells for water, currently has a mature well with sufficient water, yet still frantically hiring more people to dig wells, which doesn’t seem particularly useful in the short term.
Zhang Yang grinned: "Of course there’s a use! Potential streamers basically are non-renewable resources. Signing them under our contracts doesn’t just mean having more assistants but also reducing competitors!
In such a trade-off, the difference is significant.
Imagine, with a group of elite fishing streamers at hand, whether we want to promote our products or operate an event or competition, wouldn’t the online traffic instantly explode!
You think the current factory production capacity and product line are adequate, but that’s based on current market acceptance. Have we achieved leading status in the industry circle?
Not discussing foreign brands like Daiwa and Shimano, aren’t we still far from those established first-line fishing gear companies?
No production capacity? We can expand factory production lines and hire new employees. No new categories? We can have the tech department develop them. These things are just a matter of time, given the money and direction!
And signing streamers and staking claim then?
That’s a matter of timing, and missing this opportunity would make it very difficult later.
Currently, nobody realizes the enormous economic benefits involved here. With team organizational experience and account content experience, as long as we discover potential streamers and intervene just a little, they can quickly get on track.
Before the streamer base grows to a certain scale and industry channel resources open up, ordinary streamers won’t see much benefit.
In this situation, we can sign economic contracts at a very small cost, no matter how it’s operated later, once it gets on track, it will definitely be a profitable deal!"
Zhang Yang explained everything thoroughly, from underlying logic to timing and pros and cons, making the opportunity clearly understood.
Though Old Zhao is a bit older and has slower thinking, it doesn’t mean he’s a fool. After hearing Zhang Yang’s idea from top to bottom, he immediately grasped his intention.
"Um, listening to you say this, it does sound like that!" Old Zhao nodded slightly with furrowed brows.
"Of course, my first thought is for us to partner on this. If you don’t want to get involved, it’s okay, I’ll find someone else to handle it!"
Zhang Yang was afraid Old Zhao might feel embarrassed to refuse due to familiarity, so he added another sentence.
Old Zhao immediately grinned upon hearing this: "What a thing to say, such a good opportunity, everything’s prepared, I’m no fool, why wouldn’t I get involved!
I’ll start the new company’s preparation process tomorrow! First, find a good lawyer to draft a reliable contract!"
Zhang Yang nodded and continued to add: "It’s best if you can take charge! We know each other well, everything’s easy to discuss!
About the contract, necessary precautions must be there, but let’s not be too harsh. Personally, I lean towards having some human touch in doing things, and they’re currently doing quite well at the company!
The benefits that should be given, we must try to give wholeheartedly! Just make sure to get the account ownership and relevant terms of the competition agreement right!"
"Alright, we’ll follow your idea. When the details come out, I’ll send them to you for review!"
"Ok!"
...
After Zhang Yang personally organized a meeting, the company departments quickly started getting busy.
In less than three days, new live streaming expansion equipment was bought, and past video footage began producing stable clips.
A new Kuaishou account was registered and set up, with backend permissions activated, starting the first content upload.
In the fall of 2015, the Kuaishou platform had just started transforming, with a dire lack of quality video content.
Simply put, any clip with a bit of quality uploaded after approval could occupy a considerable display exposure for a long time.
Even without professional team-produced content, even an ordinary person who doesn’t understand shooting, as long as they grasp a little bit of shooting concept, could gain enormous traffic tilt.
Under such circumstances, Ming Yang Tian Xia Fishing Live account uploaded just under twenty clips, successfully surpassing the initial follower count of ten thousand!
Only those who’ve done self-media accounts know the difficulty of gaining a precise ten thousand followers.
But now, with a lack of related content on the platform, viewers who like fishing content have very few choices, so gaining followers is significantly easier than later.
Having a preliminary fan base, Zhang Yang employed the same trick, pushing the announcement of switching to the new live platform under the self-media platform account.
Soon, loyal fans accumulated over time completed another round of migration.
The internet holds memories, and the deeper the fan engagement, the stronger these memories. Though Zhang Yang didn’t consider deeper live content optimization in the latter half when he streamed personally, persistent live streaming maintained substantial loyalty and popularity among dedicated fans.
After another round of fan transfers, many non-targeted general fans or zombie followers were filtered anew, leaving behind fans with high engagement and loyalty for the new account.
After consecutively posting a few days of quality fishing clips, Zhang Yang chose October 1st National Day for the first show on the new live platform!
With team support and accumulated live experience, Zhang Yang prepared thoroughly and made activity plans for this new platform debut.
At the streaming base, Zhang Yang and Han Qiang systematically baited at fixed locations and times, nurturing the big blue catfish spot for a week, with a clear target for the debut, which was to live stream the giant hundred-pound blue catfish at the base that had been waiting without a bite!
On the morning of October 1st at 7:30, Zhang Yang and Han Qiang started the new platform’s live debut on time!
Seven days of nurturing at Yaokeng Reservoir, battling the hundred-pound giant blue catfish!
At this stage of the Kuaishou platform, nine out of ten users were still focused on swiping short videos of tens of seconds, with few having the permission to go live.
Under such circumstances, most live streamers were singing, dancing, talent, and appearance-focused, whereas streamers like Zhang Yang doing outdoor fishing were nearly unique.
Coupled with the allure of the live room named after the hundred-pound giant blue catfish, the live room’s traffic burst right after starting.
In just the short time of warming up, fifty people, one hundred, two hundred, three hundred! In less than five minutes, there were over five hundred simultaneous online viewers in the live room.
Seeing that the warm-up was about ready, Zhang Yang turned the camera, revealing his face on screen.
"Hello, all brothers in the live room! I’m Zhang Yang, today is our platform debut, welcome old and new friends!"
Zhang Yang’s live presence was remarkable, with a crisp and lively opening, full of confidence.
[Not streaming on Yingke anymore? Why suddenly switch platforms?]
[Old fans reporting in, wherever Yang Bro goes, I’ll watch!]
[Finally going for the hundred-pound giant blue catfish! Is it real this time?]
Many familiar faces from old accounts appeared in the public chat due to the presence of these water friends, completely removing the typical start-up hurdle new live rooms face!
Zhang Yang grinned: "Yingke is also live, we’ve not signed any exclusive contracts with the platform, so we’re unrestricted! New platform just started, hit a wave of follows if you haven’t yet!
New platform, new account, let’s be capricious for once, Strong bro, bring over our event page! We won’t stop today!"
The next second, upon hearing the call, Han Qiang carried over the pre-made event board from the side.
Once the water friends clearly saw the content on it, they were instantly excited.